Conceptships start

Art Center College of Design
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AMBIENT TRENDS & ISSUE

energy: Energy Tax

Energy comes from multiple sources but it is expensive. Energy-use tax exists on all forms of energy with more weight on fossil fuels to make other forms more competitive.
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society: Rapid Learning Networks

Open access to networks of trust, crowd wisdom and hi-quality data is spontaneously and rapidly educating, spreading new ideas and shifting age-old perceptions as they sweep through large populations.
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technology: Smart Materials

Biomimicry, nanotechnology and new material blends let us build/grow products and buildings with ideal properties. Many new materials have properties that change due to the environment or are user controllable.
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economy: Retail Transition

Retail stores are used as show-rooms and carry little stock, reducing traditional retail employment. Manufacturing and distribution logistics now revolve around huge numbers of local, micro-manufacturing facilities that deliver ordered products.
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ecology: Extinction Rate Increases

Despite huge international efforts to reverse the extinction rate of species, the point of no return has been passed. People are beginning to understand the colossal complexity and interdependence between species.
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political: China and India Dominate

US and Europe co-exist with South East Asia but China and India dominate world politics with Russia being isolationist and opportunist.
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wildcard: Suitcase Nuke

A suitcase terrorist nuclear device explodes in a large Western city killing 200,000.
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DESIGN CONTEXT

enterprise: Large Scale Materials Supplier

Our company supplies cutting edge materials and processes to the transportation industry. (Like PPG, BASF)
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axiom: Hyper Allure

Our customers want the very best. Our products and services immediately connect with the customer and have a lot of “first read” appeal. Allure stimulates consumption.
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customer: New Yuppie

Our target customers are: Young, urban professionals with high disposable income. Ambitious and focused on careers.
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constraint: Eco Materials

Design with materials that create only biodegradable waste or that are 100% recyclable (not down-cyclable) and that are not manufactured at the expense of ecology.
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scenario